Domino's Pizza


Increase online web sales, email list and cost per transaction


Develop a strong lead magnet, landing pages, and sharing incentives

Grow a prospect database by using emails from loyalty list and sharing

Push visitors with coupons to eCommerce site

Maintained all data in a secured and legal framework

Campaign Results

We increased share of wallet during campaign online on orders from $21/order on average to $29/order.

Online Share

Online sales in Canada grew from 5% to over 30% over the course of the year.

Total eMails in the system

Total Visitors

Total Engaged Referrals

total revenues


New Opt-in Value




Direct sales


revenue lift


Increase in Visitors


Increase in new eMail capture


Overall budget reduction


Reduction in cost per name

Key Performance Indicators

We built a database of 7,000+ prospects and increased revenue per order by 27%.

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