CBS

Objective

Develop a database of influencers and generate new digital and social revenues from advertisers.

Marketing Strategy

Develop a Social Campaign to influence users to engage from TV and Web

Encourage sharing through an Emmy Red Carpet Event in Hollywood

Integrate to each shows Web, mobile and social sites

Run in 30 US TV Markets, profile 168 top celebrities

We brought 29,643 new email contacts in one month. 80% came from TV Viewers.

ROI from new assets

$10M+

Visitors

111,243

emails captured

29,643

engaged influencers

238

influencer market lift

%

Increase in Visitors

%

Increase in Facebook Likes

%

Visits from Earned/Social Media

%

Of sharing from Facebook

Key Performance Indicators

Influencer360 built a database of 29,643 email contacts and measured the effectiveness of CBS’s TV Programs in powering Social Interaction.
Identified over 230 influencers who brought in at least one contact.

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