Bank of Montreal

Objective

Develop email leads for business banking products.

Solution

Existing BMO customers – segmented offers

Grow a prospect database through referral sharing and online marketing.

Landing Pages

The result was an influencer recommended micro-site with access to product coupons and a contest with extra entries for sharing.

Campaign Results

Our team dropped the marketing costs by 45% through referrals (free from sharing) and Influencers.

Total visitors

14,000

Total email captured

10,000

total offers selected

1,700

revenue lift

%

Increase in Visitors

%

Increase in new email captures

%

Overall Budget Reduction

%

Reduction in cost per name

Key Performance Indicators

We built a database of 15,000 potential prospects and measured the effectiveness of BMO’s social media marketing channels.


Maintained all data in a secure and legal framework.

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